ThruYou enables Non-profit organizations (NPO) and charities to tap into new revenue generating products by embedding giving activities into everyday consumer products along with Web-based applications accessed through social networking sites.

What is the ThruYou™ program and how could it benefit my organization?

ThruYou is a Canadian company borne out of the belief that giving is a powerful social activity that creates and strengthens communities. Our goal is to bring innovative products, tools and programs to the charitable sector that embeds giving as an extension of everyday living. Our giving products enable individuals who support a mission and objectives to reach out into their social networks and spread the word about the causes they support, and solicit support that flow through to their Personal efforts.

How can an individual give everyday?

The thruYou Platinum MasterCard® credit card enables a card holder to earn donations by using their credit card for everyday purchases and direct cash donations to the NPO or charity of their choice. Encouraging stakeholders who support causes to utilize a thruYou MasterCard® credit card and earn donations could add up to a substantial reoccurring revenue for NPO and charity causes.

What are the costs for my organization to participate?

There are no up-front or ongoing costs for NPO or registered charities to participate in the ThruYou program, nor are there up-front or ongoing costs to become a give-thruYou MasterCard card member. Engaged stakeholders can begin using our embedded giving products and tools right away to spread the word and direct donations to their NPO or charitable cause of their choice.

What communication would take place with my stakeholders?

Although we have a bias toward the Web, we work with organizations to determine the best way to communicate to donors, members and volunteers about how the thruYou products embed giving into everyday consumer products.

Do thruYou products place significant time demands on an NPO or charity?

An NPO or charity needs to register with us. Once approved specific web templates are required to be customized which best communicate to users and future cardholders in order to allow for the allocation of funds to directed to the chosen NPO or charity.

How does thruYou compliment existing relationships with donors?

Enable stakeholders to look at their giving in an entirely new way, they don't replace or interfere with existing donor or stakeholder programs. Stakeholders who use thruYou products will be empowered to support and share personally their cause of choice. For example, if a member's net retail purchases total $15,000 in one calendar year, they would earn $150.00 in donations to their NPO or charities of choice.

If I am an NPO or charity where can I get more information?

Email us at cause@thruyou.com.