ThruYou enables CRA-registered charities to tap into new revenue generating opportunities by extending fund-raising activities into the Web-based social networking arena. Our suite of online giving and networking tools is targeted at socially conscious, technology-aware people who are predisposed to giving. Our current products are a Giving Circle tool that supports individuals reaching out into personal and professional networks to generate support for a favored cause, and a ThruYou branded credit card that earns donation credits that may

What is the ThruYou™ program and how could it benefit my organization?

ThruYou is a Canadian company borne out of the belief that giving is a powerful social activity that creates and strengthens communities. Our goal is to bring innovative technology, tools and programs to the charitable sector that make giving an extension of everyday living. Our Giving Circle application enable individuals who support your mission and objectives to reach out into their social networks and spread the word about the causes they support, and solicit donations that flow through their Personal Foundation. The ThruYou™ Mastercard® credit card enables members to earn Donation Credits* by using their credit card for normal purchases, then converting those credits to cash and donating the funds to their charity of choice. Encouraging stakeholders who support your cause to become ThruYou members could add up to substantial low-cost revenue for your organization.'

What are the costs for my organization to participate?

There are no up-front or ongoing costs for a CRA-registered charity to participate in the ThruYou program, nor are there up-front or ongoing costs to become a ThruYou member. Your stakeholders who become ThruYou members can begin using Giving Circles right away to spread the word and solicit donations on your behalf. Members may also apply for a ThruYou™ Mastercard® credit card which will earn Donation Credits£ they can transfer to you and other charities in their Personal Foundation. A ThruYou partner, the Canadian Online Giving Foundation, takes care of issuing tax receipts and distributes donations. The cost for this Benevity-provided service is 7% of the total donation.

What communication would take place with my stakeholders?

Although we have a bias toward the Web, we’ll work with you to determine the best way to communicate to donors, members and volunteers how the ThruYou program benefits your organization. Whether we insert a story in your newsletter or point your stakeholders at a customized Web &l;dquo;microsite” that explains the program, we’re sensitive to your need to ensure any contact is consistent with your communication standards, and respects stakeholders’ privacy. At no time will you be asked to give ThruYou or any other third party unmanaged access to your stakeholder database. Once you become a Charity Partner, we’ll give you access to tools on the ThruYou site that allow you to create an Enhanced Profile, where you can add information about your mission and goals, upload photos and video and begin an ongoing dialogue with ThruYou members via your own Blog and two-way discussions.

Will working with thruYou place significant time demands on staff or volunteers?

We’ll need to spend some time at the beginning of the relationship – a few days in total in most cases – working with the people in your organization responsible for donor programs and other stakeholder communications. Once your stakeholders become ThruYou members, Giving Circle users and cardholders, allocating funds to a chosen charity takes place entirely on the ThruYou site and doesn’t require any action by anyone on your end to receive funds. If there are ongoing requirements for communication materials, we'll work with you to streamline the process of creating custom-branded pieces.

Would ThruYou compete with my existing donor programs?

While Giving Circle and the ThruYou™ Mastercard® credit card enable your stakeholders to look at their giving in an entirely new way, they don’t replace or interfere with your existing donor or stakeholder programs. Your stakeholders who use Giving Circles will be reaching into their own personal and professional networks to raise awareness and donations on your behalf. Members who use the credit card will earn Donation Credits£ as a benefit of their everyday spending. For example, if a member’s net retail purchases total $15,000 in one calendar year, they would earn 10,000 Donation Credits£, which converts to $100 in cash to donate to their charities of choice.

Where can I get more information?

To get a more complete picture of the ThruYou program, call George Curnew at 403.616.8990 or email george@thruyou.com to arrange a call or a face-to-face meeting.

* These are highlights of the ThruYou Credit Card program as it pertains to this credit card. Complete terms and conditions describing eligibility of the program, Donation Credits accrual, redemption of Donation Credits, and other important conditions, limitations and restrictions will be sent with your card. Some restrictions apply. Please read the terms and conditions carefully upon receipt.